Patients need to understand that there is a process involved when entertaining the thought of having a breast augmentation (or indeed any surgery). There are a series of steps that you need to take to ensure the best possible outcome. These can be outlined as follows:
1) Considering
The physical triggers like saggy breasts, irregularly shaped breasts, breasts that are too small or stretch marks cause women to feel physically uncomfortable. They don’t feel sexy, attractive or feminine anymore, they have low self-esteem and confidence and to cap it off, they are limited in the choice of clothing they would like to wear. This is when women think “…maybe I should or maybe I could have breast enhancement.”
It all boils down to one thing: the desire for the woman to be “normal.” Obviously, normal means different things to different women. Some women want breasts that they had before they were breast feeding, whilst others, want breasts in proportion to the rest of their body. Other women prefer “womanly” breasts, natural breasts and breasts that don’t look like they have had them done. Lastly, there are those women who want more of a sexy breast or breasts like celebrities have.
The triggers that make a woman go “maybe I will have breast augmentation” are complex and varied. The most powerful trigger and barrier remover is knowing someone who has had breast enhancement. It makes the whole thing more real and possible because the results can be seen eg. the patient is happy and confident and her breasts don’t look fake or abnormal. Also, you can talk to the patient so that she can alleviate your fears about the surgery, the pain, the process and the outcome. She may even recommend the surgeon too.
2) Seek and gather information
This is the time when you are seeking reassurance “…am I making the right decision” or “am I choosing the right surgeon.” When you have a trusted referral, this step is more about checking information.
For others without a referral, this step can take up a lot of time. The good thing is, however, you can find most things online. Conduct your search with keywords such as breast enhancements or breast augmentation. Then get to a surgeon’s website specifically looking for a blurb about him/her, before and after photos, his/her overall approach and prices. Then if you’re happy with this information and feel comfortable, you may make contact or fill out enquiry forms or make an appointment. Some women may move onto blogs, photos, YouTube to get further “unbiased” information.
3) Choose a surgeon
The surgeon is often selected when the online information is credible and unbiased. Things to look out for are:
a) “real” before and after photos, not models (in cosmetic magazines)
b) information on the potential negatives as well as positives
c) not overly “salesy” in approach or tone
d) information verified by a third party
e) surgeon comes across as professional and trustworthy
4) Make a booking
Usually this is done over the phone, occasionally one can make an appointment online or via email. Conversations generally are relatively short and succinct eg. time and date or cost of consultation. Few women are asked to bring anything other than a list of their questions or a photograph of breasts they like. Bringing your partner or a friend as a “3rd pair of eyes and ears” is also considered worthwhile.
At this point, there are 2 broad mindsets:
a) “toe in the water”: they consider this a “reconnaissance” mission and are still very fearful or their motivations are not as strong.
b) “getting it done”: they are highly motivated and often their fears are overcome. They consider this as if they have embarked on a journey.
5) Consultation/further consultations
At the consultation, the surgeon will usually go through 3 stages:
a) your history, whether your have appropriate motivation(s) and whether you have realistic expectations or not
b) the physical examination, taking care to point out any asymmetries in the breasts and chest, checking for breast lumps and noting relevant measurements to decide on implant size
c) and lastly, whether you are suitable for surgery or not, and discuss your options at length. Time permitting, he/she may go through a trial of breast sizing and give you further brochures/information on breast enhancement/breast augmentation surgery
Most cosmetic patients are seen twice unless they have seen other plastic surgeons previously. The appointment is complimentary and usually discusses the risks/complications of surgery and anything else the patient doesn’t understand regarding the procedure. This may be supplemented further with before and after photos or talking to other patients having had the same procedure (ideally matched for segment age and life stage)
Free sessions with nurses, where the surgeon may join in for a few minutes may be helpful for women who are still undecided about making a booking because they’re anxious and fearful. This can be a helpful, reassuring step forward. This gives the woman an opportunity to ask any questions and get more information. The surgeon can conduct a brief examination and if the patient wishes, she can then book in for a paid consultation.
6) Surgery
This involves 6 steps in itself and will be discussed in “Are you ready for breast augmentation? Part 3”
Thanks for reading!
Dr Tim - Sydney Cosmetic Plastic Surgeon
www.cosmeticculture.com.au
www.drtim.com.au